Commodore on top, as Series II makes its mark

With VE Series II hitting showrooms this month, Commodore has continued its reign as Australia’s favourite car, selling 3674 units in August, up 10.4 per cent on same month last year.

According to figures released today by the Federal Chamber of Automotive Industries, Commodore contributed to Holden’s total sales of 11,146 vehicles for the month of August up 17.3 per cent from the same month last year, taking market share to 13 per cent for the year.

Holden’s Executive Director, Sales, Marketing and Aftersales, John Elsworth, said the strong sales pointed to continuing success of Australia’s newest Commodore range being released this month.

“With VE Series II unveiled this week, we’ve taken Australia’s most popular car and made it even better - introducing clever multimedia technology and improved fuel economy,” Mr Elsworth said. 

“We’ve also added flex-fuel capability to models powered by the 3.0 litre SIDI V6 and 6.0 litre V8 engines, enabling them to run either on petrol or Bio-ethanol.

“We think customers will be really impressed by our new range which boasts a 6.5 inch full-colour LCD touch screen with full Bluetooth®, USB, iPod® and MP3 integration all the way from Omega to Caprice.”

Strong Commodore sales were complemented by sales of the popular Cruze, Holden’s second best-selling carline. With 2383 vehicles sold in August and 18,965 this year, sales of this impressive small car were up 20.9 per cent on the same month last year.

“From 2011, Cruze will join its big brother Commodore, in coming off the line at Holden’s Elizabeth plant, making it the only small car made in Australia.

 “The local manufacture of Holden’s best sellers is a real boost for local manufacturing in South Australia and our national automotive industry,” Mr Elsworth said.

August also saw strong Captiva sales of 1317 units, up 27.7 per cent on August last year, giving Holden its best SUV August sales on record. Barina, too, performed well, with 1325 units, up a considerable 64.8 per cent on the same month last year, and resulting in the highest August Barina sales on record

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